He’s conquered the charts, the Internet and arenas all around the world, so it just makes sense that Justin Bieber is bringing his swag to prime time. The “Boyfriend” singer will star in his first network special on June 21 when NBC airs “Justin Bieber Believe: All Around the World.”
The hour-long show will give Beliebers a behind-the-scenes look at Justin’s global promotional tour in support of his upcoming Believealbum, using a combination of documentary and music performance footage. “We’re thrilled to air Justin Bieber’s first network special,” said Doug Vaughan, SVP of Special Programs and Late Night for NBC in a statement announcing the show, which will air from 8-9 p.m. ET/PT. “We’ll have unprecedented access to Justin as our cameras film not only his performances, but his every move on this global tour — giving our viewers an all access pass to his life over a 12-day period, something rarely seen on TV today.”
Viewers will get a unique perspective on Bieber’s grinding schedule on the seven-country, 12-day promo tour thanks to the “Justin-cam,” which will show fans the madness from his perspective. The whirlwind tour will culminate with a special concert performance in New York City. Bieber dropped a new single this week, “Die in Your Arms,”
which laces his pop attack with bits of Motown harmonies and producer Rodney “Darkchild” Jerkins’ signature funky beats.
The song’s vintage swing, finger snaps and melodies certainly recall the heyday of feel-good R&B from the 1960s, which is mirrored in the song’s sentiment. On the chorus, Bieber sings, “Honestly, the truth is, if I could just die in your arms/ I wouldn’t mind/ ‘Cause every time you touch me/ I just die in your arms/ It feels so right/ So baby, baby, baby, please don’t stop girl.”
“Die” is the follow-up to the more pop-’n'-b-leaning “Boyfriend,”
which he dropped back in March. Last week he released a remix to the song, featuring 2 Chainz, Mac Miller and Asher Roth, which certainly ups the song’s hip-hop ante quite a bit. “And we can be like Selena and Biebs/ Wild and free, a couple disobedient teens/ Sneaking out to meet like two o’ clock in the eve/ Paparazzi ain’t a problem, we just hide on the beach,” Roth spits on the track.