While much of Justin Bieber‘s “Boyfriend” video remains top-secret, MTV News scored a visit to the set Thursday night, and the teen superstar offered up some insight into what Beliebers will see when the clip drops.
“The concept of this video, I mean it’s not like a steady concept,” he explained on the Cali-based set in between shots. “It’s not like ‘Justin follows this girl to this spot.’ No, it’s a bunch of amazing scenes: Like a fire scene, we have an ice scene.”
He continued that the video will also include some of his very fine dancing skills. “It’s kind of like bouncing back and forth,” he said. “And then there’s scenes of me and just a bunch of girl dancers, and just some great shots, great artistic shots, great shots of me smiling. It’s fun.”
Bieber and Tilley have worked together several times in the past, including on the VMA-nominated “U Smile,” as well as “Never Let You Go,” “Fa La La” (with Boyz II Men) and Chris Brown’s very cinematic “Next 2 U,” which features Bieber.
“The video’s really good. Colin has done a great job,” he said. “The lighting has been amazing and everything’s been so unique and I haven’t seen anything like it. So, I think people are going to be really surprised.”
“Boyfriend” is the lead single off Believe, expected to drop later this year. The song was co-produced and co-written by Mike Posner and Mason Levy. The album will also feature some production from Timbaland, Diplo and will.i.am.
Justin Bieber‘s new single “Boyfriend” is off to a blazing sales and radio start, likely setting up a big debut on next week’s Billboard Hot 100 chart.
Released to digital retailers on Monday (March 26), the track, industry sources suggest, may sell around 400,000 downloads by the end of the tracking week on Sunday (April 1).
That would easily notch Bieber’s best sales week for a song, surpassing the 199,000 downloads moved at the height of popularity for his single “Never Say Never” last year. On the Digital Songs chart dated March 5, 2011, “Never” peaked at No. 5 with that sum.
Depending on how the week pans out for Bieber, “Boyfriend” could earn the best sales week of the year for a single, surpassing Katy Perry‘s arrival with “Part of Me” (411,000) a month ago.
On next week’s Hot 100 — which blends radio airplay, sales and streaming data — “Boyfriend” could see a top five debut. Among his 21 Hot 100 charted titles to date, “Baby” represents his highest start, having blasted in (and peaked) at No. 5 in February 2010.
Early radio airplay for “Boyfriend” looks just as promising as its sales. On the building Pop Songs tally, which measures mainstream top 40 radio airplay, the song is already in the top 20 with more than 800 first-week plays, according to Nielsen BDS.
Bieber appears in line for his first consensus hit at the top 40 radio format. Despite his track record of sales success (8 million albums sold, according to Nielsen SoundScan) and high social media profile (19 million Twitter followers), top 40 radio has been largely cautious of the teen star. Bieber has yet to reach the Pop Songs top 10, having charted as high as No. 14 with debut hit “One Time” in 2009. “Baby” reached No. 16 on Pop Songs.
After just two days-plus at radio, however, it appears that “Boyfriend” could be the song that fills in what has been one of the few voids — a radio smash — in Bieber’s meteoric career rise thus far.